Branding 4Creators
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Branding 4Creators
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category_start:Introduction
Unit 1 - Building a Personal Brand - Branding 4Creators | https://player.vimeo.com/video/994775855 | Building a personal brand involves identifying your value, leveraging social media, and aligning your skills with market demand. It's about helping others and choosing a niche that resonates with your interests. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 2 - Standing Out Socially - Branding 4Creators | https://player.vimeo.com/video/994777286 | To distinguish oneself on social media, it's crucial to create content that resonates with the audience and sets you apart from competitors. This involves storytelling, expressing personal opinions and worldviews, and being authentic. Sharing personal stories, struggles, and transformations can establish a relatable connection. It's also important to discuss common emotions and experiences. Being authentic and expressing beliefs are key to standing out and building a unique personal brand. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 3 - Handling Content Pushback - Branding 4Creators | https://player.vimeo.com/video/994777227 | Dakota shares insights on the dangers of oversharing personal opinions and stories online. They reflect on their experience with hustle culture and the importance of acknowledging mistakes. Dakota also discusses how to handle criticism and the significance of not taking internet comments to heart. They stress the need for empathy towards critics and the value of a personal brand that welcomes disagreement. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 4 - GAP Framework - Branding 4Creators | https://player.vimeo.com/video/994777150 | The GAP framework, a tool for personal brand building, is discussed. It comprises growth, authority, and personal content. Growth content leverages popular figures and events, while authority content fosters trust through valuable information and results display. Personal content enhances relatability and connection by sharing stories and opinions. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 5 - ChatGPT Content Prompts - Branding 4Creators |https://player.vimeo.com/video/994777100 | The video introduces the theory and practical tactics for generating ideas. It presents a plug and play chat GBT prompt for content creation. The GAP framework, focusing on growth, authority, and personal content, is explained as a tool for personal brand growth on social media. Detailed instructions are given on how to create prompts using this framework and generate questions for the target audience. <div> <br>Resource needed: “chatgpt content prompt” <br><br> <a target="_BLANK" href="https://docs.google.com/document/d/1d-bZrDtT3rQzCnENuRk820LyxEfvF5XfwuFAh1b-z08/edit?usp=sharing">Prompt Example</a> <br><a target="_BLANK" href="https://docs.google.com/document/d/1efniqjuAKWUXV1T_sIDYOB62EPtIk5RR2XP5F9zpRvY/edit?usp=sharing">Prompt Template</a> </div> | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 6 - What, Why, How - Branding 4Creators | https://player.vimeo.com/video/994777060 | The speaker introduces the what, why, how framework for content writing, a method that doesn't require a writing degree. This framework guides creators in crafting valuable content by answering three key questions. It operates on both macro and micro levels, determining the main idea and breaking down content into specific guidance. The emphasis is on providing concrete, actionable advice to stand out and eliminate writer's block. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 7 - Writing for Readability - Branding 4Creators | https://player.vimeo.com/video/994777032 | Content creation goes beyond just being a writer. It's about observing thoughts and articulating them in a casual, relatable manner, especially for social media. The key is to avoid complex language and unnecessary fluff, focusing on simple, concise communication. Twitter can help train for brevity, and Pro Writing Aid software is recommended for editing. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 8 - Scripting vs. Unscripted - Branding 4Creators - Branding 4Creators| https://player.vimeo.com/video/994776988 | This is an exploration of various content creation methods, including scripting, improvisation, and the use of bullet points. The benefits of writing as a form of focused thinking, brain training, and articulation improvement are emphasized. Scripting is presented as a means to build a reusable content library. The importance of experimenting and personalizing content creation approaches is also highlighted. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 9 - Repurposing Content Effectively | https://player.vimeo.com/video/994776936 | This video covers the topic of content repurposing across multiple platforms which allows you to be able to see increased results with minimal effort on your part. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 10 - Crafting Your Voice - Branding 4Creators | https://player.vimeo.com/video/994776888 | The video highlights the progression from short to long-form content, and the initial intimidation that can be overcome with time. The benefits of video content, such as conveying tone and occupying more mental space, are discussed. The importance of building trust through video content to attract clients is also underscored. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 11 - Adapting Content Cross-Platform - Branding 4Creators | https://player.vimeo.com/video/994776849| Content creation, while time-consuming, can generate a large volume of pieces over time. The aim is to create versatile content that can be used across multiple platforms, thereby maximizing brand exposure. It's crucial to start with one platform, master it, and then expand to others. Repurposing content for different platforms can lead to growth. Techniques like creating threads, newsletters, videos, and changing formats can help reach a wider audience. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 12 - Content and Traffic - Branding 4Creators |https://player.vimeo.com/video/994776778 | A successful social media strategy hinges on two core pillars: content and traffic. Quality content needs traffic to reach a broader audience. Free traffic can be generated by engaging with industry-relevant individuals through comments and connections. Engagement groups, composed of creators with similar audiences, can mutually boost growth by sharing and commenting on each other's content. Paid traffic, which involves paying larger accounts to interact with your content, can also attract the right audience. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 13 - Growing on YouTube - Branding 4Creators | https://player.vimeo.com/video/994776721 | Dakota shares his journey of growing a YouTube channel from scratch to 13,000 subscribers in less than a year. They highlight the significance of creating growth, authority, and personal content to build credibility and offer value. The strategy involves solving the audience's problems through long-form, educational content, and using analogies and stories for engagement. The ultimate goal is to attract a quality audience, build trust, and increase buyers. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 14 - Understanding the Algorithm - Branding 4Creators | https://player.vimeo.com/video/994776667 | Dakota highlights the role of algorithms in determining content performance on social media platforms. It emphasizes that algorithms aim to show relevant content to users, keeping them engaged on the platform. The process involves showing a post to a fraction of the audience, assessing its performance, and then deciding whether to show it to more people. The importance of creating relevant content and understanding the target audience through market research is also stressed. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 15 - Mastering Instagram Growth - Branding 4Creators | https://player.vimeo.com/video/994776572 |The focus is on mastering Instagram, emphasizing the competitive nature of the platform and the effort needed to stand out and monetize. Key strategies include creating engaging reels, optimizing image posts, utilizing stories, and enhancing the profile. Consistency and quality content creation are also underscored as crucial for success. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 16 - YouTube Posting Frequency - Branding 4Creators | https://player.vimeo.com/video/994776551 | This video focuses on YouTube growth strategies, emphasizing the importance of quality over quantity. It's suggested to create one to two high-quality videos per month rather than posting weekly or high-volume content. User engagement is key, with in-depth solutions and engaging storytelling being crucial. High-quality videos can yield long-term benefits, continuing to receive views over time. Optimizing videos for Evergreen, making them relevant and valuable, leads to increased promotion and success. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 17 - LinkedIn Growth Strategies - Branding 4Creators - Branding 4Creators | https://player.vimeo.com/video/994776448 | LinkedIn is a platform ripe with opportunities for growth, lead generation, speaking events, and personal brand building. Success hinges on creating educational, actionable content that incorporates storytelling and emotional elements. Carousels can boost engagement, while a professional profile image and relevant keywords optimize visibility. It's crucial to maintain political correctness and steer clear of controversy. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 18 - Growing on Twitter/X - Branding 4Creators | https://player.vimeo.com/video/994776364 | Dakota highlights Twitter's versatility and it's long-term potential are explored, with a focus on growth through quality ideas and effective use of threads. This discussion covers different content types, including tweets, threads, and long-form posts. Underutilized features like Twitter Spaces, DM giveaways, and videos are highlighted for authority building. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 19 - Crafting Compelling Threads - Branding 4Creators | https://player.vimeo.com/video/994776310 | Learn how to create an effective thread by generating relevant ideas through market research. The process involves outlining the thread with a hook, lead, body, summary, and call to action. The content should be scannable, with bullet points for benefits. The body should contain main points and tips. The thread ends with an engaging summary and a clear call to action, such as retweeting the post or subscribing for more content. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 20 - Twitter Posting Consistency - Branding 4Creators |https://player.vimeo.com/video/994776262 | Consistency is key to growing on Twitter. Posting daily, ideally three to five times, can enhance writing skills and online presence. It's suggested to create one to three threads weekly, depending on availability. Quality content is vital, and repurposing old threads for giveaways can be time-saving. Regularly scheduled Twitter spaces can boost your following. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 21 - Leveraging Facebook Networking - Branding 4Creators | https://player.vimeo.com/video/994776189 | Nick shares his experience and success on Facebook, emphasizing the platform's potential for monetization. He compares Facebook with other platforms, underscoring its suitability for B2B and older audiences. The importance of engagement, networking, and utilizing Facebook groups is highlighted. Content is secondary to engagement in attracting clients. The role of direct messaging in building connections and monetization is stressed, painting Facebook as a networking platform. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 22 - Streamlining Content Production - Branding 4Creators | https://player.vimeo.com/video/994776080 | Dakota discusses various aspects of content production, including strategy, tactics, and challenges. The recommendation is to hire a virtual assistant from the Philippines, with guidance on job boards and salary ranges. The importance of training a VA with standard operating procedures and providing feedback is stressed. The discussion also covers delegating tasks through instructional videos and building a procedure library. Tips for efficient content creation and improving productivity are shared. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 23 - Monetizing Your Brand - Branding 4Creators | https://player.vimeo.com/video/994776034 | This video discusses the multifaceted aspects of content creation, monetization, and skill utilization on social media. The importance of packaging skills for broader distribution, transitioning from client work to coaching programs, and the potential for higher pricing are discussed. The necessity of learning skills before creating courses and the dangers of shortcuts are highlighted, emphasizing a long-term approach to skill development and audience growth. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 24 - Launching Profitable Cohorts - Branding 4Creators | https://player.vimeo.com/video/994775967 | Dakota shares his experience in launching cohorts, stressing the significance of building hype, promoting a waitlist, and creating urgency. He underlines the importance of conducting market research and crafting a compelling offer. He also discusses the need to provide value upfront, use email marketing, and set enrollment deadlines. The speaker emphasizes the importance of understanding customer pain points and using simple, direct copywriting. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
Unit 25 - Implementing Key Takeaways - Branding 4Creators | https://player.vimeo.com/video/994775929 | Dakota summarizes his creator class by discussing how consistency and patience are key, as personal branding is a long-term commitment. It's about determination, uniqueness, and resilience in the face of failure. The potential for significant outcomes is highlighted, and a free email course on personal brand building is offered. | https://cdn.prod.website-files.com/65f3637e38042f11267a60c8/66b143a132747870cd5bd0aa_thumb.jpg
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