Welcome to this weekly training newsletter.

I wanted to talk about something that came up during a dinner with a friend I had in Austin.

By the way, I love Austin.

It’s an amazing city that has so much powerful energy attached to it, every time I go there I have the best thoughts.

During the consumption of multiple different glasses of tequila and steak sourced from a local farm…

I discussed the topic of: Ecosystem Building

The 80/20 of what I ranted about while filled by the Holy Spirit was that there are three things you need to get good at in order to successfully market any business:

1. Building an engaged audience

2. Monetizing that audience

In my opinion,  traditional approach to sales and marketing in the high-ticket coaching/creator industry is

Everyone wants to shove everyone straight into the highest ticket offer possible because they’re lazy.

I think we’re due for a revamp.

In this newsletter, we'll explore a more effective strategy for selling that comes as a result of ecosystems.

An Ecosystem Allows You To Amplify Attraction-Based Sales Through Organic Content Or Paid Media

Attraction-based sales is all about drawing people into your sphere of influence, nurturing relationships, and maximizing value through a tailored product suite.

Here’s how it works:

Our goal is to bring people from outside your sphere of influence into your world so we can shift our focus from immediate sales to relationship-building.

We can create a more sustainable and effective sales process that draws people into your ecosystem, by providing provide value upfront.

One of the most powerful tools for this is well-crafted content or useful cold traffic funnels.

The key is to make your content or product so fucking valuable that readers are compelled to learn more about you and your brand.

It makes it easy for people to come into your ecosystem because you have a diverse product suite that caters to different levels of interest and commitment…

It's designed for the people who want more.

People who want more, want to pay more.

Not everyone is ready to throw it back for a real one right away and drop $10k on your program and that's okay.

I personally LOVE offering a range of products and services at various price points.

Oh my sweet baby Jesus, give me as many price points and offers as possible. I don't care what it is, I want it, because we want as many people giving us money as possible.

Here’s my product suite currently:

• $5,000 mo. - 1on1 Private Client
• $50,000 - Write A Promo
• $15,000 - Private Day
• $1,000 - Private Consult
• $100 mo. Community

I am upset I don’t have more products.

I started with a lot of high ticket because that shit is like sunshine in a bottle and I like planting the right seeds in the right spot because the yield of crop is much higher.

High ticket personalized options not only serve as a nice FAT pay day…

They also allow you to continue to evolve your products and services.

But low-ticket stuff is also fucking awesome.

The $100 mo. Community is my lowest ticket price point, and I am so excited to continue to build out more low-ticket products.

I like providing options to an audience, because you let your audience engage with your brand in a way that aligns with their current needs and budget.

Not everyone has money to drop.

So?

Here's the best mentality to come from when you're selling stuffz:

At some point, they will spend money with some offer, somewhere, or with some product, somewhere. It might as well be my shit because people that go through my shit and apply it all seem to become extremely skilled at what they do.

I want to get people started with my product suite ASAP, that way I can develop a deeper connection with them so they can recognize the value we provide to them.

This obviously builds trust and increases the likelihood of people investing in your higher-priced offerings down the line.

The Answer Is Not Either Or, It’s Both And

I recommend a wide suit of both low-ticket AND high-ticket products to build out your ecosystem, I prefer building out super high ticket to begin and eventually moving into a more accessible price point when you have capital to help fuel the product suite.

I think the whole 1 product suite business model is lame, I don’t enjoy it, I much prefer to have a TONNNN of products.

It allows me to focus on providing value to my audience rather than trying to maximize my monetization and suck the soul out of what I do with a machine made of 1 product.

I’m okay with having A LOT of products because the products evolve into other products based on the clients giving you feedback should you be smart enough to ask them for it.

It’s a great multiplier effect once you experience it, and it’s why I personally prefer an ecosystem over a single product suite.

It not only is more enjoyable as a creator, it’s a long term model that grows with you, rather than against you.

So here's the summary of this training newsletter:

Ecosystem building is a powerful approach to marketing and sales that focuses on attracting and nurturing an engaged audience through valuable content and a diverse product suite.

By providing options at various price points, you can cater to different levels of interest and commitment, making it easier for people to enter your ecosystem and build a relationship with your brand.

Here's the practical implementation part of this newsletter, you ready?

For creators who work for other businesses:

1. Encourage your clients to develop a wide range of products and services that cater to different budgets and needs. This will help them attract a broader audience and increase the likelihood of long-term customer relationships.
2. Create engaging, valuable content that resonates with your client's target audience. This content should be designed to draw people into the client's ecosystem and compel them to learn more about their brand.
3. Help your clients design effective cold traffic funnels that provide value upfront and make it easy for potential customers to engage with their brand.
4. Emphasize the importance of building trust and nurturing relationships with their audience, as this can lead to increased investment in higher-priced offerings over time.

For creators promoting their own business:

1. Develop a diverse product suite that includes both high-ticket and low-ticket options. Start with high-ticket offerings to generate substantial revenue and gather feedback, then expand into more accessible price points to attract a wider audience.
2. Focus on providing exceptional value to your audience through your products and services. Continuously evolve your offerings based on client feedback to ensure you're meeting their needs and exceeding their expectations.
3. Create engaging, valuable content that showcases your expertise and draws people into your ecosystem. Use this content to build trust and nurture relationships with your audience.
4. Embrace the idea of having multiple products, as this allows you to cater to different preferences and budgets while providing a more enjoyable and sustainable creative process for yourself.

By adopting an ecosystem mindset and focusing on attraction-based sales, both creators who market for other businesses and those promoting their own can build a loyal, engaged audience and create a sustainable, long-term model for success.