Weekly Newsletter

Hello Friends,

I just got done with the cold plunge + hot tub + sauna sunday morning routine...

Brewed a nice italian cup of coffee, popped some stimmys + brain boosters...

Might as well give you a metric fuck-ton of value in an email, right?

So let's get down to business my friends.

Here's what you need to understand about providing marketing services to a client...

Most of the time, your job is not to come in and amplify what they're doing.

Because a lot of the times, the client is doing is shitty shit.

And most novice freelance marketers, they go and smear that shitty shit everywhere.

They don't actually advise the client AT ALL.

Literally doesn't matter whether it's an email marketing agency or a freelance copywriter...

They take their client's shitty shit and use it to create their deliverables.

The client sees it and loves it!

How could they not love their shitty shit?

And then what inevitably happens is the freelance marketer gets fired in 2-3 months because their work isn't producing any tangible results.

The client has experienced this multiple times, and cannot for the life of them figure out what the issue is!

They've never stopped to consider that maybe their messaging needs a face lift.

It doesn't even cross their mind that maybe their offer needs to be changed.

They've never stopped to consider that maybe nobody gives a damn about their testimonials.

Yet every pitch focuses solely on testimonials!

You know why they never think of this?

Because it's worked in the past!

But here's the thing my friend, this is what allows you to seperate yourself from the herds of Shit-Shmearers out there slangin' their marketing services!

You need to realize that yes, the client's shitty shit has worked in the past...

But they hired you to bring in new business.

Could it be...just maybe...that you need to switch up the messaging in order to bring in new people?

Could it be that maybe there are portions of the audience that doesn't really care about testimonials?

Could it be that maybe the client's audience has already seen their shitty shit and they've said no?

I'm asking questions because I want to show you the thought process of how to think about these things...

You see, the real value you bring to the table as a marketer isn't just in executing the client's vision, but in reshaping that vision into something that actually works.

It means having the guts to tell the client, "Hey, I know this worked for you before, but it's not going to cut it anymore. Here's what we need to do instead."

Sometimes, it means tweaking the messaging.

Sometimes, it's about repositioning the offer.

Other times, it's about overhauling the entire strategy.

The key is to approach it with a problem-solving mindset.

Don’t just follow orders blindly, you need to be a strategist, a consultant, a guide.

That’s how you differentiate yourself from the hordes of other marketers out there.

Remember, clients are looking for results, not just tasks completed. If you can show them a path to better results, even if it means challenging their preconceived notions, they'll appreciate it in the long run.

They'll see you as a partner, not just a vendor. And that's how you secure long-term relationships and referrals, my friends.

Rather than go and take your client's shitty shit and shmear it all over the marketing channel you are responsible for...

Why don't you level with the client?

Tell them straight up, "Hey man, I understand this has worked in the past, let's try something a bit different? I think we can get a better result with a different angle/pitch/guarantee/style of offer/etc. and it would appeal to more people."

I have to be super broad in how I explain this because there's a lot of variables I can't account for in a client's business.

The core message is this...

You need to help bring some new life to their messaging.

Now some people's clients won't let them do that.

They'll say, "This is what we've always done, I hired you to do this, nothing else."

The solution is simple:

If their shit is shit, I will not shmear the shit everywhere!

Go find someone else to work with, or be okay putting your tail between your legs.

Hope you found this useful.